May 19th, 2010

Highlights from FSTA Conference Agenda

Wednesday, May 19th, 2010

A perusal of the agenda for the upcoming FSTA summer conference turns up a very familiar face in the middle of Day 1 who will be delivering a different message.

Dr. Kim Beason has long been a regular presenter at the semi-annual Fantasy Sports Trade Association gatherings, talking through his latest results in fantasy consumer research. Before he gets to that this time, however, Beason will be joining Peter Schoenke of RotoWire to discuss “changing trends in fantasy football.”

“Have you ever wondered how popular IDPs and team QBs are?” the agenda teases. Yes, actually, I have quite a bit. I will be very interested in hearing what Beason has to say here.

Other points of interest include:

- a session with Andrew Brandt, current president of the National Football Post who formerly handled player contracts and salary-cap management for the Packers, to discuss the realities of the NFL’s current labor unrest and how a potential lockout might impact fantasy companies

- a “one-on-one” with Mickey Charles, president and CEO of The Sports Network

- a screening of Fantasyland over lunch on Day 1

- a two-room split on the conference’s second day, dividing into panels geared toward technical aspects and those focused on business; the latter ends with a session on shedding the “gambling” perception, an issue we’ve been particularly focused on around recently.

The conference will take place June 9 and 10, with the fantasy football draft kicking things off the night before.

The FSTA also announced Tuesday a blog that will carry posts by Sara Holladay, the Fantasy Football Librarian, throughout the conference. Of course, you can also count on for all the news from the Chicago event.

(Correction: A previous version of this story referred to Brandt as a former president of the Packers. He never held that title.)