May 12th, 2010

Bloomberg Rocks the Mustrash

Wednesday, May 12th, 2010

Blah, blah, blah … Bloomberg Sports offers fantasy tools … yadda …

Finally, the financial news and information giant shows us the real value in its fantasy sports foray: Mustrash Talk.

The ingenious online promotional tool to draw new users to Bloomberg’s Front Office fantasy baseball analytics product presents quick video clips (each about 20 seconds) in which Keith Hernandez talks some fantasy trash.

The site boasts 40 clips, with two of the best embedded below. The only remaining question seems to be whether the Seinfeld folks get a cut of any money Hernandez makes on deals like this. (At the least, I’m sure Jerry can count on the former Mets first baseman to help him move.)