April 6th, 2010

Cordella Climbs NBC Sports Ladder

Tuesday, April 6th, 2010

NBC Sports Digital announced a round of promotions Tuesday that included Rick Cordella adding “vice president” to his title.

Cordella will now serve as the VP/general manager of NBC Sports Digital and handle the unit’s daily operations.

“Rick has overseen the tremendous growth of NBCSports.com, integrating ProFootballTalk.com and developing its new and very successful blog strategy,” Gary Zenkel, NBC Sports executive VP of strategic partnerships, was quoted as saying. “(He and senior VP Kevin Monaghan) are a great team and, along with our MSNBC.com partners in Redmond, will lead NBC Sports Digital into new endeavors and emerging areas for years to come.”

Cordella joined NBC in 2006 as part of the acquisition of AllStar Sports, which had hired him just two years earlier. AllStar, of course, is best known around the fantasy industry for its flagship brand, Rotoworld. Colleague Rick Wolf previously told FSB.com that Cordella’s value emerged quickly.

“Cordella quickly became part of the management team and has carried the vision for Rotoworld.com from 2005 to today,” he said.

According to SportsVideo.org, Cordella served as GM for AllStar before becoming GM of fantasy sports as part of the NBC acquisition. His oversight of the PFT (and CollegeFootballTalk.com) integration and creation of other sports-specific sites helped lead to NBC enjoying growth of 111 percent in unique visitors from February 2009 to February 2010.

Cordella has also been an important figure in the fantasy industry, including a stint with the Fantasy Sports Trade Association board of directors.

“Rick is truly one of the good guys in the industry,” said Jeff Thomas, CEO of World Fantasy Games and former FSTA president. “He has always been a great friend of the industry and is a valuable asset for NBC.”