April 5th, 2010

FSB Daily 4/5: Fantas-Eh, LeBron, MLB.com

Monday, April 5th, 2010

A roundup of items recently posted on the FSB News page.

- No joke: A group of Canadian fantasy football fans have banded together to fill the void for a Canadian Football League fantasy game and named their project Fantas-Eh.

- This ain’t real fantasy basketball, but LeBron James’ planned big-screen debut, Fantasy Basketball Camp, has picked up a director and looks like it’s going to happen. I think the best we can hope for is that no cartoon aliens show up and LeBron stays out of any genie lamps.

- MLB.com extols its virtues as it enters its 10th season.

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Di Fino at the NFBC

Monday, April 5th, 2010

Nando Di Fino of The Wall Street Journal checked in recently with a video from the NFBC draft event at the Mets’ Citi Field. Fantasy folks might recognize MLBAM’s Cory Schwartz and/or lawyer Glenn Colton, but we rather enjoy the 11-year-old girl there to draft with Dad.


WPS Debuts Fantasy Game

Monday, April 5th, 2010

Women’s Professional Soccer will debut two new teams when its second season starts in five days, but the more significant addition in these parts is a fantasy game.

The league’s website announced on March 31 that it’ll feature the free-to-play “Fantasy Challenge,” a salary-cap style contest offering weekly and full-season prizes.

The WPS seems to be putting a decent effort into this game, too. Rather than simply setting up a game on the site and promoting it a little, there will be a weekly Fantasy Alert e-mail newsletter and a weekly fantasy column on the site. Fans can also follow @wpsfantasy on Twitter.

The WPS Fantasy Challenge (”powered” by STATS) won’t turn into fantasy’s next big thing, but it is another example of professional sports leagues realizing the marketing power of fantasy sports. The WPS is still new to a marketplace that already failed to support the WUSA (despite launching the wake of the United States’ enthralling victory in the first women’s World Cup) and has trouble staying interested in the WNBA.

If the WPS is to grow and sustain its audience, it has to develop entry points for consumers of varying ages and interest levels — entry points like a fantasy game.

The second season of Women’s Professional Soccer opens April 10 and runs into September. The eight teams play roughly once a week, with the schedule comprising 24 games.