October 20th, 2010

FSB Daily 10/20: Yardbarker, RotoWire, Small World

Wednesday, October 20th, 2010

A roundup of items recently posted on the FSB News page.

- After two years of canoodling, Yardbarker announced Tuesday that it has been acquired by Fox Sports. In a message on the company’s blog, co-founder Pete Vlastelica said that the deal will “accelerate the growth of the Yardbarker brand” and increase the visibility for its more than 800 member blogs while not impacting the operation of those members. Fantasy outlets within the network include Razzball, Fantasy Daddy, Win My Fantasy League, The Fantasy Fix, The Hazean, Fantasy Football Maniaxs and Fantasy Knuckleheads. Another member site, Five Tool Tool, had this collection of top 10 impact points from the acquisition.

- RotoWire is looking for a “responsible, creative software developer” to lead development of iPhone and Android apps (along with any other mobile app programming). The company is looking for someone with “strong knowledge” of the NFL, MLB, NBA, NHL and other sports, and would prefer a candidate with at least a year of programming experience and an “object-oriented programming language.” The full-time position will be based in Madison, Wis.

- Before he became a state representative in New York — currently seeking election to his first full term — Scott Murphy was part of the team that founded Small World Sports, which he and his partners sold to Vulcan Ventures/The Sporting News.

- 16W Marketing, a firm based in Rutherford, N.J., has created a new company in partnership with several athletes-turned-broadcasters that it represents, including Phil Simms and Howie Long. Among the future possibilities, the company says, are “fantasy sports applications.” The focal point for this venture, at least at the outset, seems to be placing its talent in voice/video spots, including content for the Behind the Mic website operated by Sports Illustrated.

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