A quick check of Sara Holladay’s blog at FFLibrarian.com will make it look like any other day during football season. You’ll find a post with some links to other resources that she thinks are worth sharing for mining fantasy football wisdom.

The difference is, Holladay posted today’s item about eight hours after giving birth to her first child.

She and her husband welcomed their son into the world shortly before noon Eastern time, unfortunately fighting off the urge to name him Anquan or Tamba after the most recent AFC offensive and defensive players of the week.

Congratulations to Scott and Sara, who has been a friend to various writers throughout the fantasy industry since kicking off her Librarian efforts back in 2006. May they adjust quickly to life devoid of sleep, free time and sanity for at least the next 18 years.

About four months ago, Fantasy Sports Ventures made big Internet news by acquiring high-traffic sports and entertainment blog TheBigLead.com. Now, the company has decided to relaunch as Big Lead Sports.

The change is part of a strategy to extend the reach beyond the fantasy industry to sports content and consumers in general.

“We had been considering a re-branding for some time, given the broadening of our content to include fantasy and non-fantasy coverage,” executive VP and chief affiliate officer Clay Walker told FSB.com. “We made the final decision regarding the branding to Big Lead Sports after we acquired TBL in June.”

In the company’s media release to announce the change, CEO Chris Russo said that FSV has exceeded its own expectations in terms of exposure and traffic in the four years since it launched with a focus on the fantasy community.

“When we launched Fantasy Sports Ventures in 2006, we never expected to become a top 5 sports property,” Russo said in the release. “Given the growth and evolution of our business, the re-branding will help us communicate our distinctive products and leadership position to the marketplace.”

The new company name and logo can be found at the top of TheBigLead.com, though FSV’s main corporate site continues to carry the original name and look. Walker said that a new Web toolbar will soon replace the FantasyPlayers.com version that can still be found on owned and affiliated sites such as KFFL.com.