Fantasy Sports Ventures Picks New Name

About four months ago, Fantasy Sports Ventures made big Internet news by acquiring high-traffic sports and entertainment blog Now, the company has decided to relaunch as Big Lead Sports.

The change is part of a strategy to extend the reach beyond the fantasy industry to sports content and consumers in general.

“We had been considering a re-branding for some time, given the broadening of our content to include fantasy and non-fantasy coverage,” executive VP and chief affiliate officer Clay Walker told “We made the final decision regarding the branding to Big Lead Sports after we acquired TBL in June.”

In the company’s media release to announce the change, CEO Chris Russo said that FSV has exceeded its own expectations in terms of exposure and traffic in the four years since it launched with a focus on the fantasy community.

“When we launched Fantasy Sports Ventures in 2006, we never expected to become a top 5 sports property,” Russo said in the release. “Given the growth and evolution of our business, the re-branding will help us communicate our distinctive products and leadership position to the marketplace.”

The new company name and logo can be found at the top of, though FSV’s main corporate site continues to carry the original name and look. Walker said that a new Web toolbar will soon replace the version that can still be found on owned and affiliated sites such as


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