July 9th, 2010

Ray Rice Reps Second Fantasy Site

Friday, July 9th, 2010

Maurice Jones-Drew isn’t the only fantasy stud looking to build his presence on the other side of the industry.

Ravens running back Ray Rice has announced a partnership with RosterDoc.com, by which he’ll serve as the advertising face of their games.

In his words from the press release: “I want to thank the good people at Roster Doc for bringing me into the world of fantasy football. It’s a great honor to serve as the 2010 Roster Doc Commish. I will be participating this season on behalf of my charity, the Ray Rice Foundation. Being a positive role model and helping out under privileged kids is very close to my heart.”

It’s unclear at this point exactly what Rice’s involvement will entail, but our guess is the promo position mentioned earlier.

Roster Doc joins Fantazzle as game sites that will get Rice representation in 2010, both deals reached via partnership with CurvSports.

Along with its destination site, CurvSports also “delivers an online monetization and brand management strategy for professional athletes, media personalities and celebrities via a unique platform that connects sponsors and fans with the athlete’s entire digital community.” Basically, it seems to broker deals such as these for athletes and other celebrities.

Rice is a big get in these cases, especially when you consider that similar active-athlete presences out in front of fantasy games have generally been limited to Yahoo!’s annual poster player, Adrian Peterson fronting the 2009 NFL.com commissioner product and LaDainian Tomlinson providing his face to FoxSports.com. Anyone who plays fantasy football knows that Rice’s breakout 2009 campaign turned him into a hot name.

Could this setup open the door to more athletes connecting with smaller brands — basically anyone outside the media big boys of the fantasy industry? We’ll see. At the least, it’s a sign of fantasy awareness on the part of a pro athlete.