March 24th, 2010

Sirius-XM Getting Back into Fantasy

Wednesday, March 24th, 2010

Anyone listening to XM radio channel 175 or Sirius 210 tonight between 7 p.m. and 10 p.m. ET will hear RotoWire’s Jeff Erickson and Chris Liss previewing the fantasy baseball season. Apparently it’s not a one-time thing. has learned that, starting Monday, the RotoWire crew (led by Erickson) will be occupying three hours each weekday on Sirius-XM’s new fantasy sports channel.

The move is particularly interesting because it was just about a year ago that Sirius-XM actually ended Erickson’s four-year Fantasy Focus run on XM (the show jumped to BlogTalkRadio’s Fantasy Sports Channel) as part of a decision to dump all daytime fantasy programming.

It would seem that Sirius-XM has since realized that this is a time to get into the fantasy marketplace rather than to leave it — especially if you’re business model relies on a horde of loyal subscribers. will pass along more details as we check in with the principals involved. RotoWire Fantasy Sports Today, by the way, will air from 11 a.m. to 2 p.m. Monday through Friday on XM 241/Sirius 125.