March 16th, 2010

MLB Network Adds Fantasy Programming

Tuesday, March 16th, 2010

As MLB Network approaches its second baseball season of existence, 2009 viewers won’t be surprised to once again see a fantasy-draft special on Sunday night (March 21).

What’s new, however, is that the network has decided to bring it’s Fantasy 411 online radio show to the television airwaves.

Starting Tuesday, April 6, and running throughout the season, MLB Network will simulcast every weekday at 5 p.m. what it touts as’s “longest-running hosted program.”

Fantasy was one thing noticeably lacking from the first season of programming for the 24-hour baseball network, so it’s nice to see the channel make this addition. As someone who used to listen to Fantasy 411 in his office, I know that Cory Schwartz and Mike Siano will provide consistently valuable material.

Of course, on the league-owned channel front, NFL Network could also stand to beef up its fantasy presence, particularly with a daily programming lineup that currently seems to be about 50 percent filled by reruns of Total Access.

The fantasy audience is thirsty enough to not only drink in content throughout the season but at least once a week through the off-season months. Let’s see if the networks realize or if they just keep tossing up “classic” games and show replays.