February 3rd, 2010

More FSTA, FSA Partnering Would be Good

Wednesday, February 3rd, 2010

One of the most intriguing things to come out of last week’s FSTA conference in Las Vegas wasn’t necessarily part of the agenda.

Actually, I suppose it technically was, as the first instance came when IPSOS’ Aaron Amic presented some data from a Fantasy Sports Association-backed international study his company had done.

“It” is the prospect of more collaboration between the FSA and the Fantasy Sports Trade Association.

Although some companies have joined both and plenty of industry folks attend the conferences of each, the FSA and FSTA have operated basically independent of each other. It would be good to see that change, and Vegas provided some evidence that it just might.

In addition to Amic’s research, FSA chairman Rick Wolf took the FSTA podium at one point to formally announce the upcoming Interactive Sports Conference that the FSA will be sponsoring in Las Vegas and offer $50 discounts on registration to FSTA members.

“The FSA understands the value that FSTA brings to the fantasy industry,” Wolf told FSB.com. “Our focus on advertisers, sponsors, brands, their agencies and outside industries is complimentary so it makes perfect sense to work together to maximize revenues and growth in fantasy sports.”

Attempting to fully describe the value that each organization would bring to such a partnership would require speculation well beyond my actual scope of knowledge regarding the associations.

On the surface, though, the FSTA membership and leadership carries a wealth of experience in the fantasy sports industry. It comprises a large number of companies of various sizes, styles and ages. The FSA also brings plenty of industry knowledge — led by co-founder and president Greg Ambrosius — and adds a list of big-name members with ties to major sponsors and advertisers, which one can glean from the agendas of the annual Sports Media Conferences.

“I’ve been trying to work on more collaboration for a long time. Rick Wolf, has too,” FSTA president Paul Charchian told FSB.com. “The FSTA continues to welcome opportunities to work with the FSA.”

Here’s hoping that the work can produce the outcome that both leaders desire, which would benefit all of us who are trying to make a living in this industry.