October 12th, 2009

FSB Daily 10/12: FF Can Carry Brand, Bring Baseball Players Together

Monday, October 12th, 2009

A roundup of recent posts on the FSB News page.

- We’ve mentioned before on this site about how companies of various sizes would do well to leverage the marketing opportunities inherent in fantasy sports and pointed out some examples where businesses have. This MediaPost columnist not only agrees with the strength of fantasy as a marketing platform but believes that it outdistances any competitors.

- Josh Fogg may be just some middle reliever for a team facing elimination from the Major League Baseball playoffs. Late in the year, though, he becomes a popular figure in the Colorado Rockies’ clubhouse because he serves as the commissioner for the team’s fantasy football league.

- Fans of surfing’s World Qualifying Series on the Association of Surfing Professionals tour can now play a fantasy game to accompany the events via FantasyProSurfing.com.

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