Fantasy Sports Ventures has worked quickly in its roughly three years of existence to build a strong online presence centered in the fantasy sports market. Now the company is raising its stature in the college space, in which football is the clear leader.
Earlier this year, FSV made deals with a bevy of college sports sites that had previously been affiliated with SportsWar, which decided to shift gears and end those relationships, according to Sports Business Journal.
“We see a really big upside in the college space, particularly as it relates to sponsor activity,” FSV founder and CEO Chris Russo told SBJ. “There were more than 50 companies this spring that activated around the NCAA basketball tournament, and there are similar amounts of sponsor interest among other facets of college sports, particularly football.”
Many of the sites — including SECTalk.com, NoleInsider.com, BuckeyePlanet.com and TrojanWire.com — appear to be geared more toward general sports coverage and/or talk for specific programs or conferences, rather than fantasy-centric.
However, those sites join a Fantasy Players Network with sites such as College Fantasy Football Insider and The CFFB, which are specifically aimed at the fantasy college game. Besides that, it’ll be a short trip for the kind of avid follower that populates a Georgia Bulldogs fan site to fantasy college football — which sure looks like the next big growth area for fantasy.
“By adding 400 sites together, you have enough scale. You really become relevant to advertisers,” Russo told SunSentinel.com’s Sarah Talalay for her The Business of Sports blog. “Marketers want to be around passion points. People care about fantasy sports. That’s a hobby and an avidity. More and more money is going to continue to move from traditional media to new media.”
And more people appear to be on their way to fantasy college football, making it a good place to buy virtual real estate.