August 14th, 2009

Female Presence in Fantasy Sports Significant

Friday, August 14th, 2009

According to this article on, some major-media fantasy producers report that women are consuming their content and games in ever-increasing amounts.

Frankly, there’s a lack of clarity in the numbers reported, but here are some highlights from the story:

- says average minutes spent on fantasy pages by female visitors rose 7 percent in June. (Unforunately, we aren’t told whether that’s over June 2008 or May 2009.)

- ESPN estimates that 18 percent of the audience for its online fantasy content is female and that its year-over-year female fantasy audience grew in the “low double-digit percentages” in 2008.

- Yahoo! Sports’ David Geller estimates that 12 percent of the fantasy players on his site are women.

The numbers seem to be in line with Fantasy Sports Trade Association-sponsored Ipsos studies that have pegged the female fantasy audience somewhere around 20 percent (though a much smaller portion of the group that actually spends money on fantasy content and games).

The rest of the Daily Finance article jumps around quite a bit and confuses a few things (the FSTA and the Fantasy Sports Association, for instance), but here are a couple of other noteworthy quotes:

- RotoWire president Peter Schoenke: “Yahoo will face tough competition from Fox which has some ’serious building blocks’ such as broadcasting NFL games.”

- Geller, of Yahoo! Sports: “Fantasy sports tend to be recession proof.”


FSB Daily 8/14: The Audible, NFP, Versus, Million-Dollar Man

Friday, August 14th, 2009

A roundup of recent posts on the FSB News page.

- The Cystic Fibrosis Foundation has set up a donation site for The Audible’s Drive for Cystic Fibrosis — the 12-hour Fantasy Sports Channel event that will be hosted by’s Cecil Lammey and Sigmund Bloom on Saturday, Aug. 29.

- The National Football Post will apparently give a big-screen plasma TV (of yet-undetermined size) to the winner of its league of fantasy football “experts.”

- The cable network best known as the relative Siberia to which the NHL playoffs were once banished will debut a sports business show, The $ports Take, on Aug. 25 at 6:30 p.m.

- Shane Schroeder, last year’s winner of the inaugural million-dollar prize from the Fantasy Football Open Championship, (who is hanging on to his day job for some reason) dishes to The Associated Press on what he expects in the coming football season.

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