Posts Tagged ‘the wall street journal’

FSB Daily 2/2: Biro, Job Opening, Fantasy Movies, PFT

Wednesday, February 2nd, 2011

A roundup of items recently posted on the FSB News page.

- Ladd Biro gets the proper treatment from his local newspaper following his Fantasy Football Writer of the Year award from the Fantasy Sports Writers Association last week.

- This job posting calls for a full-time senior financial analyst for a fantasy sports company. The best news: The salary apparently falls somewhere within the tight range of $0 to $120,000.

- The Wall Street Journal tells the story of a fantasy movie league that’s actually made up of Hollywood types.

- In Monday’s edition of PFT Live, Mike Florio and Gregg Rosenthal discussed how fantasy football might keep many from viewing Ben Roethlisberger as an elite quarterback.

Send all of your news, job postings, stories and profile ideas to [email protected]. Follow us on Twitter (FSBcom).


Tough to Believe in ‘Thriving’ Magazine Market

Sunday, July 25th, 2010

A recent headline from the Washington Post website seems a bit misleading: “Despite magazine industry downturn, NFL, college football and fantasy football previews are thriving.”

The article opens by seeming to offer the proliferation in number of fantasy (and non-fantasy) football preview magazines as evidence of that thriving market. That, though, was followed by the truly good news: that second quarter 2010 presented the first time in nine quarters that the magazine industry saw gains in total pages and advertising revenue.

That, of course, followed big losses the previous two years — including the folding of more than 36 publications.

Specific to the football arena, Fantasy Football Index reportedly saw circulation drop 9 percent from 2008 to 2009 (24 percent from 2007 to 2009).

On the other hand, Lindy’s reportedly has seen gains in sales of its NFL preview magazine, and the article passes along word from Sporting News that its annuals still turn a profit.

So which is it? Are things bleak for magazine producers or is this a solid market segment whose target audience is so devoted to the games — or too lazy to compile its own draft lists — that the support will continue on? At best, the truth sure seems to lie somewhere between “thriving” and dying.

Last summer, Nando Di Fino wrote up this report in The Wall Street Journal in which RotoWire’s Chris Liss concedes that his company’s fantasy football preview magazine probably would not turn a profit and that it wasn’t really expected to. More than a moneymaker, the magazine serves as a big shiny ad — positioning the RotoWire name in front of potential customers and providing a strong business front for potential partners.

That report relayed the anecdote of CBS Sports doing away with its print preview mag in favor of an electronic version — not something you do with a profitable product — and Sporting News reporting a 19 percent dip in fantasy football yearbook sales from 2007 to 2008.

We’re sure there are some print publications that continue to make money, and as Lindy Davis pointed out in the Washington Post story, there are factors that make it easier for sports annuals to survive.

“A lot of magazines have been giving their product away for years to get the ad dollars,” the Lindy’s publisher told the Post. “Twelve issues for 12 bucks, and we’re charging eight bucks for one. So we’re charging top dollar, that’s one thing. And there’s just an incredible passion for sports in America. Good economy, bad economy, it doesn’t affect it. And sports can sometimes be a refuge in bad times.”

The slashes in print ad spending and saturation of the market makes it a tough time to make your money with a magazine, though, even one that caters to the devoted fantasy audience. would love to hear some facts from any of our readers who are still plugging away on the print side, so contact us at [email protected] to share.


Colton’s Fantasy Work Draws WSJ

Tuesday, July 20th, 2010

Veterans of the fantasy sports industry — and especially regular attendees of the FSTA conferences — have long been familiar with Glenn Colton. Now, The Wall Street Journal is spreading the word about his fantasy exploits.

The former federal prosecutor — and current partner at New York City’s Sonnenschein Nath & Rosenthal LLP firm — was featured over the weekend by the Journal for his history in fantasy baseball.

“Colton is on a short list of the country’s best fantasy baseball players,” the story attributes to Rick Wolf, a college friend of Colton’s and director of business development for NBC Sports Digital. Wolf, of course, came over to NBC with the acquisition of Rotoworld.

In reference to their teaming up on teams in the LABR and Tout Wars “expert” leagues since 2002, Wolf said: “He would be a champion without me. It’s a simple as that.”

Colton has been playing fantasy since starting a league in 1988 with law school friends at NYU, skipping the NL- and AL-only formats to go the route of East divisions alone. (Back in those pre-Internet days, the group found it easier to focus on teams whose box scores would be more easily accessible on the East Coast.) Colton is the lone remainder of the founding class in a league that now includes his 17-year-old son.

“Now that the game has become a little bit more mature, people are playing with their kids,” Colton told the Journal. “It’s a serious way to connect with your kids.”

Outside of playing the games, Colton’s contributions to fantasy include a weekly column for Rotoworld — The Week that Was — and regular presentations to attendees of the Fantasy Sports Trade Association conferences. The lawyer is a staple there, providing updates to the legal issues facing the industry.

At the most recent gathering, his talk included further treatment of the state-specific payout restrictions, as well as insight into some other potentially impactful bills making the rounds at the state and federal levels.


FSB Daiily 6/13: World Cup games, Fantazzle, Bloomberg on Mobile

Sunday, June 13th, 2010

A roundup of items recently posted on the FSB News page.

- Nando Di Fino of The Wall Street Journal recently took a look at the allure of World Cup fantasy games for several companies, beginning with the official FIFA game sponsored by McDonald’s. Unfortunately, he also followed the false step of ESPN’s “Silly Little Game” in crediting Daniel Okrent with inventing fantasy sports. If the creator of Rotisserie scoring is bitter about the money being made off “his” game, just imagine how it feels to have been playing fantasy sports in the 1960s and then see various national media giving credit to a bunch of folks young enough to be your children.

- Middle Eastern firm Quirkat is supporting a Facebook app that presents World Cup fantasy “football” in three languages: Arabic, English and French.

- Fantazzle has struck a deal via Curv Sports to add Ravens running back Ray Rice as a sponsor for some of its games.

- Bloomberg Sports recently launched an iPhone app to provide its analytical baseball product to mobile users.

- Plenty of outlets have their fantasy offering for the World Cup, but the site launched by ad agency Host presents something different: A game that awards dirty play. Top scores will be achieved by “moments of utter filth, times of unforeseeable but creative cheating.”

Send all of your news, job postings, stories and profile ideas to [email protected]. Follow us on Twitter (FSBcom).