Fantasy to Save the World
Thursday, June 3rd, 2010If I told you about the WWF introducing a “fantasy” game, you’d probably start wondering things like when to draft HHH, right?
Well, just about any male younger than 40 (and plenty who are older) can probably tell you that the abbreviation applies only to the World Wildlife Fund, which has launched an online game to help people learn how to lower carbon emissions.
In alliance with Allianz, the WWF has rolled out CEO2. The game casts the user in the role of chief executive and asks you to create strategies that will lower carbon emissions while raising profits.
The task is a bit more serious than deciding which Chicago Bears receiver will catch more passes in a given week, but it’s cool to see the fantasy model applied as a teaching tool — especially to such a significant issue.