CBS Fantasy Buddies Up with MLB.com for 2011
Right after I posted the “officially baseball time” item, I skipped over to e-mail — yeah, I skip … I figure it beats prancing — and was greeted by a message announcing the fantasy partnership between MLB.com and CBS Sports.
First of all, this partnership is noteworthy because it belonged to Yahoo! in 2010. At least some further interest is added by the fact that CBS’ longtime deal to run the commissioner product for NFL.com ended before the 2010 football season.
Whether it has anything to do with NFL.com pumping up the inclusion of game highlights in its new in-house fantasy product for the season just ended, video highlights is among the selling points in the ad touting the CBS-MLB alignment.
In announcing CBS Sports’ baseball product as the “official” commissioner of MLB for 2011, the ad mentions the following new features:
“- In-game and post-game video highlights for all your players
- Free MLB.com GameDay package
- Enhanced league management tools for the Commissioner
- New look
- Simple drag & drop roster management”
MLB.com GameDay is the audio package that provides local-radio coverage to games in every MLB market, which will apparently be available to everyone in your league if you sign up with CBS.
Tags: cbs sports, fantasy baseball, fantasy sports, fantasy sports business, fantasy sports industry, mlb.com
