Yahoo! Gets Official with

Yahoo! Sports announced Monday that it has partnered with MLB Advanced Media to make its commissioner product the “official fantasy baseball game of” for 2010.

The deal includes a bit more than one that might make a brand the official underwear of the Chik-Fil-A Bowl. The co-branding agreement positions Yahoo! 2010 baseball as the primary fantasy offering on’s fantasy homepage. MLB’s own suite of fantasy games remains, but you won’t find (at least as of Monday afternoon) offerings from past partners such as ESPN or ProTrade.

Aside from the nice-looking “official” tag, partnering with provides attractive traffic numbers. Although doesn’t have specifics for each company’s subdomains, this quick snapshot of the past year shows carrying an audience of about 5 million to 7 million in the buildup to baseball season before jumping to 12 million in April. For comparison’s sake, that represented significantly more unique users per month than (multi-sport) Web heavies and over the same span.

Beyond the positioning on, the partnership also brings to Yahoo! customized player highlights that users can subscribe to for the season for $9.95. The package will offer in-game and post-game highlights of players on your fantasy team and will be available for free preview to Yahoo! fantasy players for the season’s first two weeks.

“We believe this product will exceed fantasy baseball players’ growing appetites for deeper engagement by delivering an immediate, high-quality experience,” senior VP of business development Kenny Gersh said in the release.

This marks Yahoo!’s third fantasy partnership with an American professional sporting body. Previous deals made the most-trafficked fantasy outlet the “official” provider of fantasy golf for and fantasy hockey for


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One Response to “Yahoo! Gets Official with”

  1. Fantasy Sports Business » Blog Archive » CBS Fantasy Buddies Up with for 2011 Says:

    [...] of all, this partnership is noteworthy because it belonged to Yahoo! in 2010. At least some further interest is added by the fact that CBS’ longtime deal to run the [...]

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