About four months ago, Fantasy Sports Ventures made big Internet news by acquiring high-traffic sports and entertainment blog TheBigLead.com. Now, the company has decided to relaunch as Big Lead Sports.

The change is part of a strategy to extend the reach beyond the fantasy industry to sports content and consumers in general.

“We had been considering a re-branding for some time, given the broadening of our content to include fantasy and non-fantasy coverage,” executive VP and chief affiliate officer Clay Walker told FSB.com. “We made the final decision regarding the branding to Big Lead Sports after we acquired TBL in June.”

In the company’s media release to announce the change, CEO Chris Russo said that FSV has exceeded its own expectations in terms of exposure and traffic in the four years since it launched with a focus on the fantasy community.

“When we launched Fantasy Sports Ventures in 2006, we never expected to become a top 5 sports property,” Russo said in the release. “Given the growth and evolution of our business, the re-branding will help us communicate our distinctive products and leadership position to the marketplace.”

The new company name and logo can be found at the top of TheBigLead.com, though FSV’s main corporate site continues to carry the original name and look. Walker said that a new Web toolbar will soon replace the FantasyPlayers.com version that can still be found on owned and affiliated sites such as KFFL.com.

Tags: big lead sports, fantasy sports, fantasy sports business, fantasy sports industry, fantasy sports ventures, the big lead

This entry was posted on Thursday, September 30th, 2010 at 2:30 pm and is filed under Lead Stories. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.