Name: Megan Van Petten Walton
Nickname: MVP
Job title(s): Association Director
Full-time in fantasy? Yes, The FSTA is my first professional involvement in fantasy sports.
Age: 39
Education: B.A. in Business Administration / Masters in Industrial Organizational Psychology.
Family status: Married to Scott Walton, the Executive Chef at Markethouse restaurant, inside the Doubletree Downtown Chicago. No children.
Favorite fantasy sport to play: Football
Favorite sport to watch: Football
Favorite team (any sport): I’m loyal to the Bears; however I have spent some time in Indianapolis. I was lucky enough to spend some time with the Colts and got to know Peyton Manning, so I have a special place in my heart for them.

All-time favorite athlete: Peyton Manning

Years playing fantasy: I’ve been around fantasy football my whole life and have all brothers as siblings. My oldest brother has been the commissioner of the same fantasy football league for over 15 years, where no player has ever missed a draft. Two years ago, I played in another league and did not do so well. This year I’ve committed to commish an all-ladies league and I already have recruits. I’ll let you know how it goes!

Three questions

1. Can you give us a little background on the career experience you bring into the FSTA manager post?

I am the owner and business development partner of Van Petten Consulting Inc. I have over 20 years in business and sales management experience. Most recently, I was the national director of media sales/associate publisher for the Coin Laundry/Dry Cleaning Association and The Journal, the association’s publication. The Journal was recently awarded a Top 40 publication in Folio, 2008 during my tenure.

Previous to joining the Coin Laundry Association, I was the product sales representative for Reed Business Information (the largest business-to-business publisher in the U.S), with a concentration in online advertising sales programs for 26 business-to-business magazines, websites and related associations. Some magazine/website examples include Variety Magazine/Variety.com, Interior Design/InteriorDesign.com, Design News/Designnews.com, Semiconductor International/Semiconductor.net and Hotels/HotelsMag.com. I have recently been nominated for the Folio: 40, which is an award program honoring the top 40 media professionals in the country.

Before beginning a career in publishing, I/Van Petten Consulting managed business development for eCorp (a multi-million dollar search-advertising publisher) managing and growing online accounts for Fortune 500 companies. We launched Internet businesses including DSL.com, Handyman.com, and SearchCenter.com (a next generation search advertising platform) just to name a few.
While in graduate school at National Lewis University from 1997 to 1999, I was the assistant to the business administration professor. Upon graduating, I became an adjunct professor and played a role in developing the online educational program. I was a big advocate of the online teaching program blended with a traditional educational structure and was one of the first professors to teach online. Yes, I was a tech geek!

2. What brought you to the fantasy sports industry?

I have extensive experience developing and growing businesses and associations spanning over 11 different industries. My education and experience has taught me that programs and processes can be applied across multiple industries while achieving a high level of success. This is the most exciting industry I’ve ever been a part of, and I look forward to growing with the FSTA.

3. Many fantasy sports companies reside in or are launched from the Midwest. Do you think living in the Midwest yourself (Chicagoland area) enhances your perception of and/or access to the industry?

The Midwest culture is known to be hard-working and loyal to our sports. Growing up as a Midwesterner, I view sports/fantasy sports as another segment of my life by which I gain entertainment, enjoyment and camaraderie with fellow sports fans. It’s an ingrained part of my upbringing and continues to be a major part of my adult life. In terms of access to the industry, I have close relationships with diehard fantasy sports players and I have many friends who have been involved in the industry for 10-plus years, including some professional sports players.

Bonus: Be honest. Is that your real name, or did you alter it so you could refer to yourself as MVP?

Yes, it’s my real name and to add to that, I was born on 7/7/70! What are the odds of that?

Tags: fantasy football, fantasy sports, fantasy sports business, fantasy sports industry, fsta, megan van petten, peyton manning

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