Starting with next month’s U.S. Open, a group of golf fans will be turning the fantasy game they started playing 14 years ago into an online offering.

Dreamstreet Golf is the brainchild of Bill Hefferan, based on a game he and a golfing buddy have been playing for more than a decade.

The concept calls for 10-team leagues that would drafted golfers in each of the four majors, with each league sending its champion on to an end-of-season competition to coincide with The Players Championship.

“I looked into fantasy golf and I said, ‘what a big industry,’” Hefferan told the Times Herald-Record. “There’s nothing out there like this, where we are tying in local winners into a national competition.”

Of course, whereas the fantasy market has grown quite a bit in the past decade, it’s unclear how big the demand would be for a pay golf game, particularly one that costs $39.95. (We have yet to see prizes specified.) The Times Herald-Record story quotes Yahoo!’s David Geller as saying that his site gets more than 100,000 fantasy golf players a year, but that’s for a free game.

On the other hand, the generally affluent fantasy audience and general affluence of the crowd that is serious about its golf could create a desirable demographic and a small-but-devoted player base.

Dreamstreet Golf has reserved its spot online and hopes to have the site up in time for the U.S. Open. It’s unclear how they’ll treat this season with one major (The Masters) already out of the way, but we’ll be curious to see what kind of traction this fantasy golf concept might be able to find.

Tags: dreamstreet, fantasy golf, fantasy sports, fantasy sports business, fantasy sports industry

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