« Baseball Projections Challenge Open
Director Driving Fantasyland as a Brand »

Sirius-XM Getting Back into Fantasy

Anyone listening to XM radio channel 175 or Sirius 210 tonight between 7 p.m. and 10 p.m. ET will hear RotoWire’s Jeff Erickson and Chris Liss previewing the fantasy baseball season. Apparently it’s not a one-time thing.

FSB.com has learned that, starting Monday, the RotoWire crew (led by Erickson) will be occupying three hours each weekday on Sirius-XM’s new fantasy sports channel.

The move is particularly interesting because it was just about a year ago that Sirius-XM actually ended Erickson’s four-year Fantasy Focus run on XM (the show jumped to BlogTalkRadio’s Fantasy Sports Channel) as part of a decision to dump all daytime fantasy programming.

It would seem that Sirius-XM has since realized that this is a time to get into the fantasy marketplace rather than to leave it — especially if you’re business model relies on a horde of loyal subscribers.

FSB.com will pass along more details as we check in with the principals involved. RotoWire Fantasy Sports Today, by the way, will air from 11 a.m. to 2 p.m. Monday through Friday on XM 241/Sirius 125.

Share/Save/Bookmark

Tags: , , , , , , , ,

This entry was posted on Wednesday, March 24th, 2010 at 7:54 pm and is filed under Lead Stories. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Sirius-XM Getting Back into Fantasy”

  1. Fantasy Sports Business » Blog Archive » FSB Daily 5/21: Footballguys App & Others, Fanball on Sirius, Irish Fantasy Says:
    May 21st, 2010 at 6:47 pm

    [...] will occupy the 5-8 p.m. time slot on Sirius 125, the satellite radio channel that kicked off a fantasy schedule this spring with “RotoWire Fantasy Sports Today.” Kyle Elfrink, Ray Flowers and Charlie [...]

  2. Fantasy Sports Business » Blog Archive » SIRIUS XM Finally Rolls Out Fantasy Sports Channel Says:
    June 30th, 2010 at 11:32 am

    [...] lineup began with the addition of RotoWire back in March, but it wasn’t until today that SIRIUS XM officially announced its complete new fantasy [...]

  3. Fantasy Sports Business » Blog Archive » The Story Behind Sirius XM Fantasy Sports Radio Says:
    July 18th, 2010 at 7:33 pm

    [...] Deutsch is the new channel’s programming director, and Cohen said the two of them finally got approval from their bosses and set to work on a lineup. The first two shows came easily. The XM side of the company had a history with RotoWire, dating back to the latter’s four-year run XM’s MLB Home Plate channel, which made that an easy early call. [...]

Leave a Reply