Yesteryear Fantasy Sports was announced Tuesday as the title sponsor for the upcoming FSTA conference, presumably as a way of introducing its new concept to the industry.

Yesteryear, which prominently displays the instantly recognizable face of Mike Ditka on its homepage, plans to launch its fantasy game in January. According to the introductory video on the site (and embedded below), it’s a game that will allow users to pit today’s players against past greats.

The concept — which says it aggregates actual historical stats and turns them into arbitrary single-game totals — seems to be a cross between fantasy and the fairly popular What If Sports engine that has been around for about 10 years now. The primary challenge also appears to be one of four contests the site will focus on.

Yesteryear also states a mission of raising money for needy ex-NFL players.

It’ll be interesting to see just how this concept works and where it goes from here. And, of course, it’s always interesting to hear more info straight from Da Coach …

Tags: fantasy football, fantasy sports, fantasy sports business, fantasy sports industry, fsta, fsta conference, mike ditka, yesteryear

This entry was posted on Tuesday, December 29th, 2009 at 4:28 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.