Lead Story
USA Today Jumps into Fantasy Mag Market
Anyone shopping for fantasy baseball draft guides this week will find a new entry into the space from an outlet with a familiar name.
For the first time, USA Today has produced a glossy fantasy baseball preview magazine, which was available for sneak peek at last week’s Fantasy Sports Trade Association “experts” draft (and a big help to those of us who might have come less prepared).
“The baseball guide is part of an overall magazine strategy,” USA Today fantasy sports editor Pete O’Brien told FSB.com. “We’re launching a variety…
Fantasy Sports Events
What: Interactive Sports Conference
When: March 24-25
Where: Las Vegas
Details: ISC website
Sponsor:…
Voted Best New Website
by the Fantasy Sports Trade…
Business Profile
Company: Dream11 Gaming Pvt. Ltd.
Launch date: Spring 2009
Football is fantasy king here in the states, but it’s popularity doesn’t touch the level of some global spectator sports — including cricket. Despite a “religious” following, however, the fantasy market for this international phenomenon remains largely untapped. Yashraj Vakil of Dream11 took some time before jetting to the recent Fantasy Sports Trade Association conference in Las Vegas to tell FSB.com about how his young company is tapping in.
1. First of all, cricket might seem like somewhat of an oddity to many Americans. Can you describe for that section of the audience the scope of cricket’s…
Personal Profile
Name: Michael Levine
Nickname: People call me a lot of names. None of which I’ll share in this forum. I used to play in a heavy metal band in high school, though, and had an alter-ego called Ike McKaslin.
Job title(s): Senior Product Manager, Fantasy Sports
Full-time in fantasy? 10 years
Age: 36
Education: Graduated from a small but great school in Pennsylvania — Moravian College — and also attended Syracuse University for my freshman and sophomore years.
Family status: Married (Jillian - Wife), no kids … yet
Favorite fantasy sport to play: Baseball
Favorite sport to watch: Baseball
Favorite team (any spor…
ADVERTISEMENT – Please Support our Advertisers
